You’ve probably noticed the world getting a little bit pinker lately — from lattes to levelers to little kids’ toys, October has gone pink for National Breast Cancer Awareness Month.
Despite quirky marketing and tributes of all kinds, breast cancer is all too serious — and common. Roughly one of every eight American women will battle breast cancer in her lifetime, and men are far from immune; the Komen Foundation estimates that nearly 500 American men will lose their lives to breast cancer in 2015.
The Komen Foundation estimates that 231,840 women will be diagnosed with new cases of invasive breast cancer this year. With statistics like this, early detection is more important than ever, and awareness, screenings and mammograms are critical tools in saving more lives.
As much as our AFI team prides itself on holding your physical world together, we know that our customers and staff (and their loved ones) have been touched by struggles like breast cancer in one way or another. It’s important to them, and to us.
AFI Goes Pink: Our Support for Breast Cancer Research
We’re passionate about contributing to the effort to end breast cancer and supporting breast cancer research. Our company’s T-shirt drive this year saw 99% participation, and Hugh and Judy Watson proudly matched our donations to the Breast Cancer Research Foundation.
Every donation helps — check out their website to learn about some of the world’s most promising research. When an American woman is diagnosed with breast cancer every two minutes, time is of the essence.
How You Can Help
We support National Breast Cancer Awareness Month through every possible channel, and encourage our team, customers and communities to keep the conversation going with loved ones, at events and on social media, too. Even those who can’t donate can help spread awareness.
Keep an eye out for marathons and research foundations to support with donations, participation or volunteering. Lead your team and match employee donations. For a whole world of moms, dads, sons, daughters and sisters, let’s help end breast cancer.